Top 5 Ways to Promote Your Blog
After successfully writing and publishing an article on your site, it becomes time to promote what you wrote. Truly, the worst strategy any person or company can implement is to write an article and post it on their site, hoping that people will find it organically. Very rarely does this sort of strategy work. So how can you and I promote our blog post(s)? The answer is simple: There are five ways to promote your blog and increase traffic. First, however let’s talk about step number one: Link your blog to all social media sites One of the best ways to promote your blog is to link your blog to all of your Social Media profiles. Doing so increases the chances that one of the over 1.7 billion people social media users will click on the link to your site. Quick tip: If unsure which social media sites will be the most effective to use, check out Nick Patel’s article on Quicksprout.com. Repost content on social sites A social media site is all about adding value to your community. With that said, many people and companies make a crucial error. They only post their article once on all their social media sites. This is a big mistake and one that should be avoided. Instead, strategically repost content on your social media channels in order to generate more traffic to your article. Re-posting does not mean posting on all of your channels at the same time, as this will come off as spam to your readers. Instead, structure the headline and description according to the social platform you are using. Quick tip: In Guy Kawasaki’s newest book, The Art of Social Media Kawasaki illustrates that re-posting allows you the opportunity to figure out which strategies work and do not work. Guest Blog In Kissmetric’s post on guest blogging, they discuss how guest writing for another blog will increase links back to your site. In addition, guest blogging for another person’s website increases your value as an expert, brings you in touch with more people in your niche market, and allows you to subtly promote your own site. Utilize LinkedIn LinkedIn is a free online platform dedicated to professionals. They hold over one million groups that are relevant to almost every industry. By joining a relevant group, you can begin uploading your post onto LinkedIn. Doing so will allow you to connect your article with readers who will find it interesting. Be social Finally, the overall best way to promote your post is to be social. By social, I mean interacting with those in your social network on a continuing basis. This also means participating in the comment section of other blogs, and talking to as many people as possible both virtually and in person. The larger your social network is, the better you’ll be at promoting your future blog posts. The main focus is that once you meet someone new, you want to exchange emails. Building up your email list will allow you to reach out to a wide variety of people every time you post a new blog article. How to Promote Your Blog Overall, there are many ways to successfully promote your blog. A quick search on Google will yield millions of results, but the key to focus on is quality instead of quantity. This means to really focus on ways to connect with relevant readers, as it’s one thing to connect with a million readers who “bounce” from your website in the first five-seconds, but it’s another to reach a million readers who genuinely enjoy what you’re writing. In all, by following the five essential steps above, you’ll be able to reach a larger cluster of people and connect with a more relevant target audience. Additional resources for learning how to promote your blog: Hubspot’s Article Google Help
4 Reasons Why You Should Be Creating A Blog
If you’re on the fence or completely against creating a blog for your company, you may want to change your mind. According to one study by HubSpot, 79% of companies that bog have reported a positive ROI. Essentially, there is really no reason not to be blogging, as a blog is a low cost tool that comes with four amazing benefits that I have illustrated below. 1. Updates One of the best reasons to create a blog is so that your website remains updated. SEO experts agree that a fresh website helps increase rankings in search engines. This suggests that websites that are not blogging are more likely to be buried in search engine ranking by their blogging competitors. In general, blogging shouldn’t be a burden to your or your time, as it’s unnecessary to blog multiple times every day. In fact, most experts recommend blogging at least once a week. 2. Expertise Blogging is such a valuable tool to you, the business owner, as it allows you to be viewed by the outside world as an expert. Establishing your expertise through a blog comes with a variety of benefits. First, your expertise will keep coming to your site for leading industry information. In addition, establishing yourself as an expert increases the odds that other websites will link to your website. In turn, the more external links you have coming back to your website, the better your site will perform in terms of both search engine rankings and website visits. 3. Channel to customers Blogs are the 3rd most influential digital resource when making overall purchasing decisions, according to a study by Technorati. What makes blogs so influential is that is allows customers to feel connected to your brand, especially when your writing is personable. Blogs also allow for customers to interact with you and other customers through feedback and conversations. Overall, this helps your customers to feel connected to your brand and allows you to learn about the likes and dislikes of your customers. 4. Leads Creating a blog is truly one of the best ways to grow your client base. Statistics illustrate that businesses that blog acquire more customers and generate more leads. The reason blogging works is because every time you post a blog, you’re increasing the likeliness that your page shows up in search engines, which will drive traffic to your site. Also, every blog post gives you and your readers something to share on social media platforms, which allows you to connect with the 1.73 billion people who use social media sites. Finally, having people sign-up for future blog posts via email subscriptions creates a list of potential customers for you to contact/market to in the future. With over 400 million people viewing more than 19 billion blogs each month, it’s easy to say that consumers want companies to have blogs. In fact, 81% of companies consider blogs “useful,” “important,” or “critical,” as it establishes a trust that, in turn, increases sales. With all this in mind, there truly is no better time to start a blog.